Ministry of Agriculture & Farmers Welfare Launches ‘Khet Bachao Abhiyan – Rabi 2026’ Campaign Running from 22 October to 30 November

Key facts

• The Ministry of Agriculture & Farmers Welfare will launch the nationwide ‘Khet Bachao Abhiyan – Rabi 2026’ campaign from 22 October to 30 November 2026 to promote sustainable agriculture, improve soil health and encourage judicious use of agricultural resources.
• Union Minister of Agriculture & Farmers Welfare Shivraj Singh Chouhan will launch the campaign from Karnal, Haryana.
• The campaign aims to create awareness among farmers about balanced and judicious use of fertilizers and other agricultural inputs based on soil testing, and will promote crop diversification through oilseed, pulse and horticulture missions, utilization of rice fallows after paddy harvesting and proper crop residue management.
• Farmers will be trained in the appropriate use of organic and bio-based agricultural products and promotion of natural farming through awareness programmes, training sessions and field demonstrations.
• The campaign will emphasize water conservation, rainwater harvesting, groundwater recharge, water-use efficiency and climate-resilient farming practices to conserve natural resources.
• Key themes include appropriate fertilizer use including green ammonia and biological products, crop diversification and intercropping, efficient utilization of rice fallows, natural farming, integrated farming systems, integrated pest management, soil health management, promotion of oilseeds and pulses, seed distribution, capacity building, farm mechanization and demonstrations of regenerative agriculture technologies.
• The campaign will facilitate creation of Farmer IDs, spread awareness about crop insurance under the Pradhan Mantri Fasal Bima Yojana (PMFBY), expand Kisan Credit Card (KCC) coverage through saturation efforts and disseminate information on benefits of trade agreements.
• Farmers’ conferences, Kisan Chaupals, training sessions and field demonstrations will be organized at State, district, block and Gram Panchayat levels, with State Agriculture Departments, Krishi Vigyan Kendras (KVKs), ICAR institutes, State Agricultural Universities and Agricultural Technology Management Agencies (ATMA) collaborating with agricultural scientists, Farmer Producer Organizations (FPOs), cooperatives, Self-Help Groups (SHGs) and progressive farmers.
• The campaign targets reaching approximately one crore participants through ATMA and ICAR, with 4,150 teams involving KVKs and ATMA and more than 12,000 scientists and ATMA functionaries expected to contribute, supported by outreach through local-language materials, radio, Doordarshan, social media and other IEC activities.