Department of Financial Services Initiates Nationwide Financial Inclusion Campaign Targeting 2.70 Lakh Local Bodies

Key facts

• The Department of Financial Services, under the Ministry of Finance, launched a nationwide Financial Inclusion Saturation Campaign.
• The initiative targets 2.70 lakh Gram Panchayats and Urban Local Bodies.
• The campaign is scheduled to run from October 21 to December 31, 2026.
• Banks will facilitate account opening under the Pradhan Mantri Jan Dhan Yojana (PMJDY) and handle KYC updates, re-KYC, and nomination updates.
• The campaign supports enrolment in social security schemes including Pradhan Mantri Jeevan Jyoti Bima Yojana (PMJJBY), Pradhan Mantri Suraksha Bima Yojana (PMSBY), and Atal Pension Yojana (APY).
• The drive includes sourcing Kisan Credit Card (KCC) applications and facilitating enrolment under Pradhan Mantri Fasal Bima Yojana (PMFBY) for the Rabi season, alongside digital fraud awareness.