Shah Rukh Khan Topped Kroll 2025 Celebrity Brand Value Rankings

Key facts

• Shah Rukh Khan topped Kroll's 2025 celebrity brand value rankings with an estimated brand value of USD 177.9 million.
• Ranveer Singh retained the second position with a brand value of USD 162.9 million, while Virat Kohli, who topped the 2024 rankings, slipped to third place with USD 158.4 million.
• Sachin Tendulkar moved up to fourth place with USD 125.9 million, and Mahendra Singh Dhoni rose to fifth place with USD 115.3 million.
• Alia Bhatt was the highest-ranked female celebrity at sixth place with a brand value of USD 93.9 million, followed by Deepika Padukone at seventh place with USD 89.2 million.
• The combined brand value of India's top 25 celebrity brands was estimated at USD 2 billion in 2025.
• The Kroll report highlighted a growing shift towards digital celebrity endorsements alongside traditional campaigns.